Kerala wedding ceremonies are known to be concise and have fewer rituals when compared to other traditional Indian weddings. The client, Anoop Venugopalan, wanted the minimalism and simplicity of the ceremony to be echoed in the invitation card. ‘Kalyanakuri’ is the Malayalam word for a wedding invite. The design celebrated the accessories and implements used in the rituals in a minimalist design, to match and celebrate the simple beauty of a traditional ceremony.